Selfkeep keeps track of the personal care you do every so often, like a haircut, your nails or a new toothbrush, and tells you what’s due today. It has no accounts and no sign-in, no ads, and no tracking across apps or websites.
Selfkeep is made by Horchata Studio, the studio of Francisco Martínez in Valencia, Spain (“we”, “us”), who is responsible for the data described here.
Key point: your items and places stay on your iPhone and, if iCloud is on, in your own private iCloud. We never see them. What leaves your iPhone otherwise is limited to anonymous usage events and, if you buy Selfkeep Pro, the purchase information needed to unlock it.
Everything you add to Selfkeep is stored on your iPhone, in the app’s own storage, which it shares only with its own widgets:
Deleting the app deletes what it keeps on your iPhone.
When iCloud is on for Selfkeep, your items and places sync between your devices through your own private iCloud database (Apple’s CloudKit). It belongs to your Apple Account, and we can’t see it. Apple’s privacy policy applies.
To keep your items on this iPhone only, turn iCloud off for Selfkeep in the Settings app (your name › iCloud). Selfkeep’s own Settings shows whether your items are synced.
Reminders, including the heads-up a few days before an appointment, are local notifications, scheduled by the app on your iPhone; no server of ours is involved. Selfkeep’s widgets, its Siri and Shortcuts actions and its Spotlight results also run on your iPhone, and using them doesn’t send your items anywhere. (Completions you log from them are counted in the anonymous usage events described below.) What Selfkeep notices about your rhythm, such as how often you really do something or the time you usually do it, is worked out on your iPhone from your own history. When you mark an item done in the app, Selfkeep tells iOS on your iPhone, so Siri can learn to suggest it; iOS handles that under Apple’s privacy policy, and it isn’t sent to us.
If you add a place from Contacts, Selfkeep uses Apple’s contact picker. It doesn’t ask for access to your contacts and sees only the contact you choose, from which it copies the name, the first phone number and the first web page into the place, and nothing else. When you call a place or open its booking page, Selfkeep hands over to the Phone app or Safari; it doesn’t see the call or what you do on the page.
Selfkeep is free for 2 items. Selfkeep Pro, which unlocks unlimited items, is sold through the App Store as a weekly or yearly subscription, or as a one-time lifetime purchase. Payments are handled by Apple: we never receive your payment details or your Apple Account. We use RevenueCat (RevenueCat, Inc., in the United States) as a processor to verify purchases, unlock Pro, restore it and manage your subscription. It receives the App Store purchase information, a random, anonymous app user ID that it creates for your install, the last time the app was used, and basic technical facts about the device such as its model and operating system. It never receives your name, your email address or anything about your items. RevenueCat acts only on our instructions, and the data is not used for advertising, not sold, and not combined with anything from other apps.
To see which parts of Selfkeep are used and where people get stuck, the app sends anonymous usage events to PostHog, hosted in the European Union (eu.i.posthog.com). Events carry a random ID generated on your iPhone, which isn’t linked to your name, your email or your Apple Account, and PostHog keeps no profile of you.
What the events say:
What they never include:
Like any request over the internet, these events reach PostHog with your device’s IP address, which PostHog may use to estimate a coarse location, such as the country. Selfkeep doesn’t use it to identify anyone.
There’s no analytics switch in the app. The events are anonymous and can’t be linked to you. If you have questions about them, or want the events from your device deleted, email selfkeep@horchatastudio.com.
If you write to us, we receive only what you send, and use it only to answer you. Contact Support in Selfkeep’s Settings starts an email with the app and iOS versions already in it, and nothing about your items.
Selfkeep is not directed at children under 13, and we don’t knowingly collect data from them.
You can ask us for a copy of the data we hold about you, or to correct, delete or restrict it, or object to how we use it: email selfkeep@horchatastudio.com. We use it only to run Selfkeep Pro and to improve the app. If you’re in the European Union and think we’ve handled your data wrongly, you can complain to your data protection authority; in Spain, the Agencia Española de Protección de Datos (aepd.es).
If you live in California: Selfkeep doesn’t sell or share personal information, and doesn’t use it for cross-context behavioural advertising.
If this policy changes, we’ll update the date above and post the revised version on this page.
Questions about privacy? Email:
Email: selfkeep@horchatastudio.com
© 2026 Horchata Studio. All rights reserved.